Laitdy Jo, the first french brand to enhance breastfeeding with innovative products and services

Laitdy Jo, experiencing breastfeeding

Project visual Laitdy Jo, the first french brand to enhance breastfeeding with innovative products and services
End date
Out of €4,000
100 %

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Parc naturel régional du Pilat supports the project Laitdy Jo, the first french brand to enhance breastfeeding with innovative products and services

Laitdy Jo, the first french brand to enhance breastfeeding with innovative products and services

<p> Laitdy Jo, an innovative french brand to enhance breastfeeding :-) organic, made with love products, thought to ease the young mums everyday !</p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>We need your support to develop and market our new organic range, 100% made in Loire !</strong></p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Montage_presentation_produits_1-1476869749" src=""></p> <p>  </p> <p>  </p> <p> <a href="" target="_blank"></a></p> <p>  </p> <p>  </p> <p> <img alt="14795699_10210790078810710_865058537_o-1476806173" src=""></p> <p>  </p> <p>  </p> <p> <strong>We need your help to improve and manufacture them, and to conceive new products !</strong></p> <p>  </p> <p> For now our new range is made up of 5 products :</p> <p>  </p> <p> -          <strong>The baby wrap</strong>. A large piece of  fabric (65x65cm) you can use for basically everything ! Blanket, pillow, bib, sunshade...</p> <p> -          <strong>The maxi-baby wrap</strong>. An extra large baby wrap (120x120cm) ! Use it in even more cases : activity mat, mattress, breastfeeding cover...</p> <p> -         <strong>The nursing cape</strong>. Some kind of backless tunic with a semi-rigid col and an integrated storage pocket. Perfect to create an intimacy bubble wherever you are !</p> <p> -         <strong> The washable wipe</strong>. A practical way to wipe your breast after breastfeeding, and suitable pour the whole family !</p> <p> -          <strong>The breastfeeding pads</strong>. Place them in your bra for the whole time you breastfeed, in order to avoid the milk leaks !</p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Frise_produits-1477317071" src=""></p> <p>  </p> <p>  </p> <p> <img alt="14786982_10210790078650706_647723463_o-1476805814" src=""></p> <p>  </p> <p>  </p> <p> After we hear all of your testimonies, ours included, we understood something : <strong>breastfeeding isn't innate !</strong></p> <p>  </p> <p> <strong>Our goal</strong> : meet the mums-to-be and young mums, the medical staff and the childcare professionals. The aim : to understand the needs and how we can help. We really want to work with you ! We are a small business and sometimes we are not taken seriously...</p> <p>  </p> <p> <strong>We need to grow, and convince more and more professionals !</strong></p> <p>  </p> <p> <u>On the fabric side we want to offer :</u></p> <p>  </p> <p> - a 100% organic cotton, light and breathable</p> <p> - a Made in France, made in Loire origin</p> <p> - softness for mums and babies</p> <p> - an easy washing, quick drying and no ironing needed</p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Laitdy_jo_allaitement_bio made in france" src=""></p> <p>  </p> <p> <u>On the accompaniment side :</u></p> <p>  </p> <p> - a breastfeeding preparation guide</p> <p> - a parents-to-be guide</p> <p> - a blog to share experiences and testimonies</p> <p> - meetings on a regular basis with young mums and mums-to-be</p> <p> - an active presence on social networks...</p> <p>  </p> <p>  </p> <p> <img alt="Guide-1474466403" src=""></p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Titre_3-1474466242" src=""></p> <p>  </p> <p>  </p> <p> We are a girl team and we are extra motivated ! Check that !</p> <p>  </p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="288" src="//;wmode=opaque&amp;src_secure=1&amp;;;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=giphy" width="435"></iframe></p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Titre_1-1474466164" src=""></p> <p>  </p> <p> Short story : in 2013 the Le Maner sisters (Laetitia and Coralie) conceive their own breastfeeding cape to allow young mums to breastfeeding with a total peace of mind, wherever they are.</p> <p>  </p> <p> <img alt="Soeurs-1474483307" src=""></p> <p>  </p> <p> For 3 years Cape oupas Cape slowly settles in the french market, developing a whole range of breastfeeding textiles. In September, 2016, we decided to push forward Cape oupas Cape, that gave birth to LAITDY JO a breastfeeding accompaniment brand !</p> <p>  </p> <p> <strong><u>And now we need you !</u></strong></p> <p>  </p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="304" src="//;wmode=opaque&amp;;;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=youtube" width="540"></iframe></p> <p>      </p> <p> Our friend organisation : <a href="" target="_blank">L'Initiative Hôpital Ami des Bébés (the Baby-Friendly Initiative) </a>  </p> <p>  </p> <p>  </p> <p> The <a href="" target="_blank">L’Initiative Hôpital Ami des Bébés</a> is a program launched by the WHO and the UNICEF in 1991. It's a quality approach to enhance a respectful accompaniment of the parents during pregnancy, birth and after-birth. In a Baby-Friendly unit the baby rythme and needs are taken in account and are the main priority in the care organisation. </p> <p>  </p> <p>  </p> <p> <img alt="Petit_logo_ihab-1474991106" src=""></p> <p> -------------------------------------------------------------------</p> <p>  </p> <p> <strong>From us, from every parents-to-be and young parents, THANK YOU to believe in us and THANK to take part to this great adventure !</strong></p> <p>  </p> <p> If you wish to know more about us and what we already do please visit our website and our blog</p> <p>  </p> <p> Meet us everyday on <a href="" target="_blank">Facebook</a>, <a href="" target="_blank">Twitter</a>, <a href="" target="_blank">Instagram</a> or <a href="" target="_blank">Youtube</a> ! </p> <p>  </p> <p> And PLEASE if you really want to help us talk about us to everyone you know ! Share our project with the whole planet, we need you to become famous !</p> <p>  </p> <p>  </p>

Allocation of funds

<p> We need :</p> <p>  </p> <p> <img alt="Palier1-1474472695" src=""></p> <p>  </p> <p>  </p> <p> -<strong> 2000 € </strong>to settle our new organic range. Prototyping, manufacture research, commercial actions... </p> <p>  </p> <p> - <strong>500 € </strong>to study packaging and add value to our range in stores.</p> <p>  </p> <p> - <strong>1 500 € </strong>to upgrade the Laitdy Jo website.</p> <p>  </p> <p> <strong>What would we do if you give us more ?</strong></p> <p> <em>We need much more than 4 000€ to do everything we want to do...</em></p> <p>  </p> <p> <img alt="Palier2-1474967484" src=""></p> <p>  </p> <p> <strong>- 1 500 </strong>€ to finance our new communication suports (brochure, flyer, adverts...) ease our commercials' daily work... </p> <p>  </p> <p> <strong>- 1 500 €</strong> to animate our presence in France and abroad : developing and animating our sell networks, organizing meetings with professionals... </p> <p>  </p> <p> <strong>- 1 000 € </strong>to reinforce R&amp;D, and keep developing our range to new breastfeeding sensory pathes.</p> <p>  </p> <p> <strong>What if you give us even more than 8 000€ ?</strong></p> <p> <em>Don't worry we still have a lot to do ! Here is what we need on a long-term basis :</em></p> <p>  </p> <p> <img alt="Palier3-1474485777" src=""></p> <p>  </p> <p> - 4 000 €  to develop connected objects. Today we aim to offer young parents answers to their fears and stress...</p> <p>  </p> <p> - 1 500 € for an app project. First to ease the young mum's life, but also everyone else's life !</p> <p>  </p> <p> Now you know everything you need to know ! Thanks to your help Laitdy Jo will accompany thousands of women, <strong>living their breastfeeding as they wish to</strong>... We already can hear them saying thank you !  </p>



  • 6 contributions
Un grand Merci et un accès privilégié à notre Club VIP (newsletters, ventes privées, promotions exclusives)


  • 5 contributions
Dont 2 euros reversés à notre association partenaire, Initiative Hôpital Ami des Bébés ET la contrepartie précédente


  • 5 contributions
+ un lot de 3 lingettes lavables bio ET toutes les contreparties précédentes


  • 11 contributions
+ le TOTE BAG 2017 Laitdy Jo ET toutes les contreparties précédentes


  • 2 contributions
+ un bracelet d’allaitement Laitdy Jo (coloris aléatoire) ET toutes les contreparties précédentes


  • 4 contributions
+ un maxi-lange Laitdy Jo à liseré vert d’eau ET toutes les contreparties précédentes


  • 2 contributions
+ un lot de 2 Lingettes lavables Laitdy Jo ET toutes les contreparties précédentes


+ Recevez en avant-première notre nouvelle cape d’allaitement bio ET toutes les contreparties précédentes


  • 6 contributions
+ La pochette personnalisée Family Trip (pochette Laitdy Jo avec 1 maxi-lange 120 X 120 cm et 3 lingettes, le tout brodé de vos initiales) ET toutes les contreparties précédentes


+ Une invitation à une soirée Laitdy Jo à Paris ou à Lyon selon votre situation géographique ET toutes les contreparties précédentes


+ Participez à la création d'un nouveau motif graphique et à son nom pour l'une de nos gammes et repartez avec un des produits de cette gamme (frais de séjour offerts) ET toutes les contreparties précédentes

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