Laitdy Jo, an innovative french brand to enhance breastfeeding :-) organic, made with love products, thought to ease the young mums everyday !

We need your support to develop and market our new organic range, 100% made in Loire !

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www.laitdyjo.com

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We need your help to improve and manufacture them, and to conceive new products !

For now our new range is made up of 5 products :

- The baby wrap. A large piece of fabric (65x65cm) you can use for basically everything ! Blanket, pillow, bib, sunshade...

- The maxi-baby wrap. An extra large baby wrap (120x120cm) ! Use it in even more cases : activity mat, mattress, breastfeeding cover...

- The nursing cape. Some kind of backless tunic with a semi-rigid col and an integrated storage pocket. Perfect to create an intimacy bubble wherever you are !

- The washable wipe. A practical way to wipe your breast after breastfeeding, and suitable pour the whole family !

- The breastfeeding pads. Place them in your bra for the whole time you breastfeed, in order to avoid the milk leaks !

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After we hear all of your testimonies, ours included, we understood something : breastfeeding isn't innate !

Our goal : meet the mums-to-be and young mums, the medical staff and the childcare professionals. The aim : to understand the needs and how we can help. We really want to work with you ! We are a small business and sometimes we are not taken seriously...

We need to grow, and convince more and more professionals !

On the fabric side we want to offer :

- a 100% organic cotton, light and breathable

- a Made in France, made in Loire origin

- softness for mums and babies

- an easy washing, quick drying and no ironing needed

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On the accompaniment side :

- a breastfeeding preparation guide

- a parents-to-be guide

- a blog to share experiences and testimonies

- meetings on a regular basis with young mums and mums-to-be

- an active presence on social networks...

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We are a girl team and we are extra motivated ! Check that !

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Short story : in 2013 the Le Maner sisters (Laetitia and Coralie) conceive their own breastfeeding cape to allow young mums to breastfeeding with a total peace of mind, wherever they are.

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For 3 years Cape oupas Cape slowly settles in the french market, developing a whole range of breastfeeding textiles. In September, 2016, we decided to push forward Cape oupas Cape, that gave birth to LAITDY JO a breastfeeding accompaniment brand !

And now we need you !

Our friend organisation : L'Initiative Hôpital Ami des Bébés (the Baby-Friendly Initiative)

The L’Initiative Hôpital Ami des Bébés is a program launched by the WHO and the UNICEF in 1991. It's a quality approach to enhance a respectful accompaniment of the parents during pregnancy, birth and after-birth. In a Baby-Friendly unit the baby rythme and needs are taken in account and are the main priority in the care organisation.

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From us, from every parents-to-be and young parents, THANK YOU to believe in us and THANK to take part to this great adventure !

If you wish to know more about us and what we already do please visit our website www.laitdyjo.com and our blog www.allaiter.fr.

Meet us everyday on Facebook, Twitter, Instagram or Youtube !

And PLEASE if you really want to help us talk about us to everyone you know ! Share our project with the whole planet, we need you to become famous !

Laitdy Jo, the first french brand to enhance breastfeeding with innovative products and services

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