Pardon Brussels, gaufres et biscuits artisanaux et éthiques

Eat waffles! Support Pardon Brussels: an ethical craft project that creates jobs and is totally local!

Project visual Pardon Brussels, gaufres et biscuits artisanaux et éthiques
98
Backers
19 days
Remaining
€4,872
Out of €7,000
70 %
Organic
Animal
Welfare
Local
Development

Pardon Brussels, gaufres et biscuits artisanaux et éthiques

Pardon Brussels, what is it?


It is an espresso bar specializing in artisanal belgian waffles !

Robert and Marla's wish (the cook and the barista) was to open a real Belgian specialty coffeeshop where the waffle would be queen, to better honor this flagship of Belgian gastronomy. Because if the capital of Europe is drowning in waffles, too few are the real artisans who work with healthy, local, ethical, organic, fresh, seasonal products to cook these delicious squares.

In addition to the savory, sweet, filled Brussels waffles, which are served at the table in their coffee corner, the two gourmets have developed a whole range of waffles and cookies that are quick to conquer the hearts of both Belgian and foreign customers.

 

Pardon Brussels, in the future?


Pardon's project now is to offer its ethical cookies and waffles for sale, from their artisanal cookie-making workshop until their packaging. And with your contribution you'll support real artisans of Belgian gastronomy, but also a whole local production chain: from small producers who supply Pardon with fresh products, until artisans who work with Robert and Marla.

 

Supporting Pardon means encouraging integral economic activity while defending a gastronomic heritage that delights all customers regardless of their origin, social class or age. And who doesn't love waffles when they're made with as much love as good products?


Pardon Brussels : the beginnings

Pardon is Robert and Marla's baby. In another life, although already passionate about gastronomy, the first was a designer, the second a journalist. A life they did not hesitate to give up to implement their desire to live in accordance with their convictions by opening their own eco-responsible establishment.


The idea was to combine their respective skills, one in recipe development, the other in coffee making, to create a real temple of artisanal waffles and coffee in the heart of Brussels. With their savings and courage, they built with their own hands Pardon, which after several months of intense work, was able to see the light of day in October 2019.

From the work of creating Pardon, to production, ethics have always guided their decisions. From the choice of clean and handcrafted materials to recycling, including the drastic selection of local, organic and ethical suppliers, everything at Pardon aims to be eco-responsible.

With Pardon, Robert and Marla made a reality of their love of good things, and demonstrated that serving qualitative and ethical dishes at affordable prices was possible! They have worked tirelessly since the spring of 2019 to allow their "baby" to exist despite the Covid crisis.

And now they need you to help them grow!​
 


Pardon Brussels in a few key dates :

2018-2019 : Robert and Marla are creating the project, finding a location, obtaining loans and this kind of administrative funny stuff.

April 2019 : The gestation begins in Saint-Gilles. The two partners put their toolboxes at 36 Moscow street, in a place where everything is to do, on a corner close to the festive Saint-Gilles Parvis but quieter. Robert and Marla, through their work, get to know their neighborhood: a warm and simple street where life is good, where we greet each other from the balconies, where shopkeepers and residents help each other. There is Giovanni who shares his oranges, William who offers his arms, Karima always curious about the progress of the work, Bruno and his advice on the surrounding businesses... Pardon found a cradle which resembles their vision and where Robert and Marla feel good.

October 2019 : After months of work carried out almost exclusively by the founders, under the benevolent eye of the locals, Pardon serves up its first waffles and drinks with palpable excitement.

2019-2020 : The customers are there. Better, they come back again and again ! The two gourmets, in addition to working with fresh, organic, seasonal, local products and products with respect for animal welfare that appeal to them, are gradually developing new recipes and enriching their menu with vegan creations. The salty and sweet Brussels waffles are a hit, and coffee lovers are thrilled. Robert and Marla begin to innovate, to test filled waffles, to revisit Flanders waffles, to develop new recipes for speculoos and cookies. They are also launching the "Pardons", a creation consisting of small brioche waffles filled and iced... The first of a long serie will be the "Pater" : filled with cocoa cream, hazelnuts and almonds, with coffee and hazelnuts from Piemont icing.

March 2020 : The two partners are like everyone else: helpless, locked up, worried. The idea of ​​offering their meals and drinks to take away is mentioned. But the streets around Parvis are hopelessly empty.

June 2020 : Pardon wakes up! The two business creators returned to work seven days a week without paying themselves until the situation recovered. The customers are there, the sky is blue, everything looks perfect... The financial situation is restored in a few months without increasing its prices and the projects projected for 2020 can be considered again: hire a full-time help to relieve Robert and Marla a little and especially to develop the artisanal workshop of homemade waffles and cookies!

September 2020 : Auriane joins the team, she likes the intensity of the weekend rushes, the pralines and the chocolate. The team has fun and the future looks bright. In parallel with Auriane’s training, Robert and Marla are developing the Pardon site to create a “click and collect”. They are making new financial plans to expand the cookie sales at Pardon and beyond, and prepare the launch for Christmas 2020.

October 2020 : The closure of all establishments as Pardon is decreed. If the funds make it possible to hold and pay fixed charges and suppliers of Pardon, they do not allow the investments for the cookie-waffle factory...

 

And now?

The team faces a choice : wait for the storm to pass and risk repeating the same exhausting scenario all over again? Or try to launch the new range of artisanal cookies and waffles and bet on the future?

From today you can take action and help Pardon to invest :​
by buying its sweets and goodies, you contribute to the creation of the artisanal workshop!

 


Photos credits : EquinoxLightPhoto, Benjamin Roi and Pardon Brussels

Allocation of funds

It's all well and good, but where is the money going?

Pardon wants to invest in more efficient equipment for its workshop to increase its production with, for example, a larger mixer, additional baking sheets, a praline robot. These investments in equipment represent 50% of this call for funds.​

The raw materials used for making Pardon Brussels cookies and waffles are of high quality (organic, fresh, seasonal, etc.) and suppliers are paid the right price. This is why the ingredients are expensive and your contribution will contribute up to 20% to the constitution of the stock necessary for production!​


Finally, the packaging is qualitative and 100% recyclable, biodegradable and/or reusable! This crowdfunding will be allocated at 30% to purchases in packagings for our cookies, waffles and coffees!​

Moreover, Pardon is not only ethical on the plate, you will support not only a local company but also its local suppliers ! We are thinking in particular of all our Belgian and organic suppliers from Terroirist, Gabrielle, silkscreen printer from Moirés who will make silkscreen prints for Pardon on organic cotton bags made in Brussels! We are also thinking of our reusable boxes made in France as well as all the small organic suppliers of Pardon : Robert and Marla will soon be able to relaunch their orders !


Why such a project ?​

Pardon as a coffeeshop specializing in waffles has been able to unite around it a loyal clientele, and frankly charming, curious, gourmand, benevolent, in a word : delicious people.


Welcoming its customers to advise and provide them with a real taste and human experience remains at the heart of Pardon Brussels. If Robert, Marla, and Auriane are professional gourmets, above all they love to share. And Pardon is not only a restaurant where comfort plays a role  in the stomach, but a place where everyone can have fun and be pampered.

Increasing the artisanal production will allow Pardon Brussels to survive the closure of its restaurant to better continue to offer healthy, organic, high-quality dishes without increasing its prices.


To allow Pardon to reopen its doors soon and welcome you with the pleasure that you know, Pardon must grow!​

And Pardon will, as always, cook delicious, ethical, healthy delicacies. Because no twist of fate can make the team renounce the values ​​that founded Pardon Brussels.


What if we exceed 7000 euros?​

Beyond the enormous mobilization that would demonstrate, which would really warm our hearts, exceeding 7,000 euros will allow Pardon to invest even more: in embossed boxes, in personalized cookie cutters, and more workshop equipment ordered from local suppliers!

 

We love you, we can't wait to see you again, and we thank you in advance! Robert, Marla, Auriane, Pardon.

 

Photos credits : Benjamin Roi et Pardon Brussels

Choose your reward

€10

Our eternal gratitude and real kisses when the law allows it. By giving 10 euros without compensation, you help maintain the cash flow of Pardon Brussels! A big thanks ! To give you an idea of what endured the young company, the first confinement made it lose nearly 12,000 euros. Marla and Robert, always loyal to their ethics, preferred to work 7 days a week for several months without paying themselves rather than increasing their prices.
  • 4 backers

€20

A pack of homemade cookies you picked, a Pardon mug, with a hot drink inside ! A pack of 150 grams of our new wonderful homemade cookies (don't forget to make your choice), a mug Pardon with a delicious hot drink inside ... To come and collect at Pardon Brussels during opening hours from December 17th!
  • 6 backers
  • Availability: 94/100
  • Estimated delivery December 2020

Les 4 fantastiques en paquets de 150 grammes

€25

The whole new range of artisanal biscuits made with local, organic products in our cookie-making workshop! A package of speculoos cookies, a package of chocolate and orange cookies, a package of cardamom and cherry cookies and a package of lemon and bergamot cookies! The delicacies can be picked up at Pardon from December 17th or available for delivery from the 16th to France, the Netherlands, Spain and Belgium.
  • 32 backers
  • Estimated delivery December 2020

LA boîte à Pardon et son délicieux contenu, un mug Pardon, une boisson chaude

€30

A pretty reusable metal box in the colors of Pardon filled with artisanal cookies (assortment of 350 grams minimum), a mug Pardon and a hot drink to inaugurate it!
  • 21 backers
  • Availability: 78/100
  • Estimated delivery December 2020

Le kit pour se faire tout pardonner

€50

A pretty reusable metal box in the colors of Pardon filled with artisanal cookies (an assortment of at least 350 grams with speculoos, cardamom and cherry cookies, chocolate and orange, lemon and bergamot), a Pardon mug, a large qualitative tote-bag in recycled materials made in Belgium and printed by a Brussels craftswoman!
  • 31 backers
  • Availability: 107/140
  • Estimated delivery December 2020

€70

A gourmet vegan meal around the waffle for two people including: an seasonal appetizer a savory waffle and its seasonal accompaniments a dessert (obviously squared) a coffee or a tea Vegan friend, it's time to convince a non-vegan that vegan gastronomy does exist! Because Pardon is not only a waffle shop but a real restaurant. Not only satisfied to work with good products, Robert and Marla are keen to offer a taste experience around the waffles : sometimes sweet, sometimes crunchy, sometimes filled or iced but always surprising and of course with real vegan options ... At the crossroads of regressive pleasure and gastronomy while eating guiltfree! It will obviously be possible to drink beyond the formula and get advice on the food and drinks accords to complete a delicate and entirely vegan meal, Pardon also propose natural wines, craft beers, slow extractions of graded coffees and exceptional teas. In the event that such consideration would still not be possible in February 2021, its transformation according to the laws and always in accordance with the wishes of the subscriber will obviously be studied (A good restaurant always find interesting solutions to offer to its customers!).
  • 2 backers
  • Estimated delivery February 2021

€70

A gourmet meal around the waffle for two people including: an seasonal appetizer a savory waffle and its seasonal accompaniments a dessert (obviously squared) a coffee or a tea Because Pardon is not only a waffle shop but a real restaurant. Not only satisfied to work with good products, Robert and Marla are keen to offer a taste experience around the waffles : sometimes sweet, sometimes crunchy, sometimes filled or iced but always surprising... At the crossroads of regressive pleasure and gastronomy ! It will obviously be possible to drink beyond the formula and get advice on the food and drinks accords to complete a delicate meal, Pardon also propose natural wines, craft beers, slow extractions of graded coffees and exceptional teas. In the event that such consideration would still not be possible in February 2021, its transformation according to the laws and always in accordance with the wishes of the subscriber will obviously be studied (A good restaurant always find interesting solutions to offer to its customers!).
  • 11 backers
  • Estimated delivery February 2021

Le goûter à se faire pardonner

€150

An insane tea party snack with 10 Pardons, 10 Liège waffles, 10 Flanders waffles of your choice and 2 Pardon boxes of assortments of 350g of artisanal cookies.
  • 1 backer
  • Availability: 99/100
  • Estimated delivery December 2020

Le coworking pour se faire tout pardonner

€380

Pardon offers the privatization of the lounge space for 10 people (for a business meeting, for example, or any event) with snack, lunch, afternoon tea snack and unlimited homemade drinks (teas, coffees, iced teas, etc.) on a whole day during the week during the normal opening hours and days of Pardon (11 am-6pm). Of course it depends of the possibility of being able to sit 10 people again in a same place. In the event that such a possibility is still not possible in February 2021, a transformation of this consideration according to the laws and always in accordance with the wishes of the subscriber will obviously be studied (A good restaurant has always interesting solutions to offer to its customers!)
  • Estimated delivery February 2021

€500

A reservation for 15 people including 15 gourmet meals, vegan or not, in the evening, around the waffle, including: 15 seasonal hors d'oeuvres 15 savory waffles and their seasonal accompaniments 15 desserts (obviously squared) 15 teas or coffees Because Pardon is not only a waffle shop but a real restaurant. Not only satisfied to work with good products, Robert and Marla are keen to offer a taste experience around the waffles : sometimes sweet, sometimes crunchy, sometimes filled or iced but always surprising and of course with real vegan options ... At the crossroads of regressive pleasure and gastronomy! It will obviously be possible to drink beyond the formula and get advice on the food and drinks accords to complete a delicate and entirely vegan meal, Pardon also propose natural wines, craft beers, slow extractions of graded coffees and exceptional teas. In the event that such consideration would still not be possible in February 2021, its transformation according to the laws and always in accordance with the wishes of the subscriber will obviously be studied (A good restaurant always find interesting solutions to offer to its customers!).
  • Estimated delivery February 2021

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