Destiny Foundation is a social entreprise based in Calcutta, India. This social organisation works with highly vulnerable women who have been victims of sex trafficking or who are at high risk of being exploited. The main goal of Destiny is to empower the beneficiaries emotionally, socially as well as financially, and ultimately reintegrate them into the mainstream society.
From providing a home, to educating and employing the girls, Destiny Foundation is fighting for a better future for the girls.
Currently, the team is taking care of more than 100 women from India, Bangladesh and Nepal, who had been previously exploited. Since 2007, more than 75 girls and women have been succesfully reintegrated into the mainstream society.
THE PROJECT TEAM
Like any social business, Destiny is struggling financially. The organization being new to the topic of crowdfunding, I joined the team as a campaigner and junior consultant to carry out this first project "Long-term trainers for Destiny Foundation" and analyse the success factors of a crowdfunding project for Destiny Foundation. In regular contact with Smarita Sengupta, founder of Destiny Foundation and Nandini Sarkar, project coordinator, I am also conducting this consulting with the help of Paulami Mitra, a teacher and researcher on Social Entrepreneurship at IESEG School of Management (France), a campaigner for Destiny Foundation and an endorser of social causes.
DESTINY FOUNDATION: HOW DOES IT WORK?
The organisation is comprised of two divisions:
DESTINY FOUNDATION: FOCUS ON TRAINING
During this transition from the shelter home to the real world, the women are supported through counselling, rehabilitation and employment opportunities.
The trainings undertaken by Destiny Foundation include sewing, designing and crafting fashion goods. The women are also coached on basic life skills such as reading, writing, spoken English, accounting and computer skills. Hygiene workshops are frequently hold too.
Of course, all this comes at a cost!
It is often a financial challenge to recruit committed trainers on all the above courses. Even though the social business wing Destiny Reflection partially sustains the charitable wing, this is not enough!
Presently, full-time employees include 25 women and more people work with the organisation on part-time and freelance basis. Destiny Foundation wish to recruit more!
Through this fundraising campaign, we aim to bring together donors who aim to add meaning to the lives of these women so that they can achieve basic employment skills and attain an unexploited and abuse-free future.
LET US ALL FIGHT FOR HUMAN RIGHTS!